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Cumberland County Schools Excels with State Blue Ribbon Awards for Exceptional Communications

February 13, 2024

Cumberland County Schools' (CCS) Communications and Community Engagement Department has been honored with six prestigious Gold Blue Ribbon Awards from the North Carolina School Public Relations Association (NCSPRA) for outstanding and effective communications. NCSPRA presented the awards during a special ceremony held in High Point, NC on February 9.

CCS received awards in the following categories:

  • The District’s Mascot Launch: Cooper - Marketing
  • Cumberland Strong: United for Student Success 2024 Joint Celebration - Special Events & Programs
  • Our Family Ambassadors are United for Student Success - Special Events & Programs
  • Committed CommUNITY Chats with Dr. Connelly - Special Events & Programs
  • Cumberland Family Academy 2022-23 Speaker Series - Special Events & Programs
  • United for Student Success: 2023 End-of-Year Report to the Community - Publications (Print & Electronic)

Dr. Lindsay Whitley, associate superintendent for Communications and Community Engagement, conveyed heartfelt gratitude for the team's accomplishment, stating, "I am deeply thankful to our team for their dedication and innovation in effectively communicating with our community. These awards underscore the vital role of school communications and community engagement in nurturing strong relationships and advancing student success."

Valerie Newton, NCSPRA president and director of Communications and Family Engagement for Sampson County Schools, said the work of the award winners exemplifies the high standards of the North Carolina School Public Relations Association and the outstanding work of its members. “We are extremely proud of the work being done by NCSPRA members across the state, and the Blue Ribbon Award winners have demonstrated excellence in all facets of communication. Their expertise and professionalism in the field of communications highlight the superior work being done by North Carolina public schools, and their accomplishments deserve recognition. I congratulate all of our winners for the outstanding work they do to support students and teachers and promote public education.”

NCSPRA recognizes outstanding communications through its Blue Ribbon Awards program each year. This year’s submission categories included: Marketing, Digital Media Engagement, Electronic Media, Excellence in Writing, Publications, Image/Graphic Design, Photography, and Special Projects and Events. The Georgia School Public Relations Association judged NCSPRA’s Blue Ribbon entries.

CCS was among 35 school districts statewide to receive Blue Ribbon Awards this year, solidifying its position as a leader in communication excellence. NCSPRA, a professional organization serving over 175 members statewide, aims to foster support for public education through strategic and responsible public relations initiatives. For more information about NCSPRA, visit

Comms Blue Ribbon Awards 2024